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Let’s say it’s 5 p.m. Your cell rings, and it’s your best friend, who now lives in Los Angeles, complaining about her rough day at work. She spilled coffee on her boss, she suspects her boyfriend of cheating and those last pair of Jimmy Choo shoes were sold to the tall blonde that came into the store right before her at lunch time. You feel bad; you’re in a different city and can’t meet up to help heal her wounds over a glass of wine and appetizers. Well, technology has resolved yet another problem, as there really is an app for that.
Brian Erke is CEO and co-founder of Gratafy, a unique social gifting platform that allows iPhone and Android users to remotely send food and drinks from an exclusive list of restaurants, bars, and nightlife venues in specific cities, delivered immediately via email, text, or Facebook to the person your sending it to. Erke explains, “I have worked all over the country and was making new friends and leaving them; it was difficult to always be away as they celebrated birthdays, anniversaries, etc.,” he told us. “I wished there was some way to send something more then just a wall post or a message.”
And this is where Gratafy came into play. With longtime friend Ryan Halper, who sold his business he ran for 10 years to pursue Gratafy, they put their heads together and were surprised to find that nothing like it existed. The next logical step for the two business partners was to ask themselves where these social engagements really were taking place. The answer? In bars and restaurants. “We wanted to form a social gifting platform that united the most popular restaurants with their consumers in a really fun and unique way,” he added.
With a small sales force in both Seattle and now in Los Angeles, many restaurant owners in both cities have jumped on board to partner with Gratafy and offer consumers 10-15 items food and drink items to send to friends, family and business clients. For example, you just closed a deal on a house, send the buyers a bottle of champagne they can use at Bodega Wine Bar. Or let’s say your buddy announced he’s having a baby, send him a Stella Artois he can celebrate with at The Churchill. As soon as you have downloaded this free app and bought your friend a gift of your choice all they need to do is provide their server with the three-digit-code. Simple, convenient and you’re there to celebrate in spirit. Great for business, great for keeping long distance friendships lasting.
Fingers crossed that if you are not residing in Los Angeles or Seattle that your city will be their choice for their hush hush launch of three more cities by the end of this year.
By Mail online Reporter
Updated: 12:05 BST, 7 June 2010
Penelope Cruz unveiled a new tattoo on her hand yesterday - a crucifix.
The 36-year-old actress even matched her T-shirt to her new inking as she left a cafe in Hollywood after having a drink with friends.
Wearing skinny jeans, a loose top and a panama hat, Penelope was dressed for the hot Los Angeles weather, with the new tattoo acting as an interesting accessory to her outfit.
New inking: Penelope Cruz matched her T-shirt to her new hand tattoo as she went for coffee with friends in Los Angeles yesterday
But the meaning behind the new inking is not clear.
The actress is no stranger to tattoos, and has the number '883' etched on to her ankle.
However, Penelope has always kept quiet on the reasons behind the tattoo choice, dismissing rumours that it has links to Scientology or Numerology.
Prominent: The crucifix tattoo covers a large expanse of Penelope's right hand
She said: 'It's not a Harley Davidson. It's not the different things that have been said. I don't think anyone cares. It's my own tattoo.'
Penelope previously revealed that her lucky numbers are the numbers 8 and 3, but has not explained why she chose to have the second 8 added.
Meanwhile, Penelope's relationship with fellow actor Javier Bardem, 41, is going from strength to strength.
Despite the couple preferring to keep details of their relationship private, Javier made a public declaration of his love for Penelope last month as he collected his Best Actor award at the Cannes Film Festival.
After accepting the trophy, Javier told the audience: 'I share this joy with my friend, my companion, my love: Penelope: I owe you a lot and I love you so much.'
And it seems the dedication was entirely unplanned, as Penelope looked as surprised as the rest of the crowd - her eyes filling up with tears as she heard Javier's words.
Javier's dedication has sparked rumours the couple, who have been dating since 2007, are planning to marry in the near future.